Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

2013 Australian Motor Show axed

This year’s Australian Motor Show in Melbourne has been cancelled by its organizers three months before its planned opening. Falling attendance figures played a big part in taking the decision, as did what is seen as a lack of manufacturer support. The Australian International Motor Show Joint Venture's event director Russ Tyrie said the decision was taken "based on a consensus view of the automotive industry to focus limited marketing budgets in 2013 on firm-specific activities, rather than an industry-based motor show." The Volkswagen Group's decision not to attend may well have acted as the final nail in the coffin along with Hyundai's hesitancy despite initial support.

Kia Cadenza (2009) first official pictures

Observant readers may notice more than a little Saab 9-5 at the front, while the side view hints at 3-series and Alfa 159-esque profiling as you follow the lines toward the rear of the car. The European theme even extends to the name: Cadenza is derived from an Italian musical term loosely meaning 'the elaborate flourish of a concerto'. Bravo.